Golden data 20 November news, NIO officially named its third brand 'firefly萤火虫', and announced the first product with the same name as the brand. It is introduced that firefly萤火虫 is positioned in the high-end small car market, will further enrich NIO's product portfolio, and contribute to sales through existing sales channels. The positioning of firefly萤火虫 in NIO is equivalent to BMW Group's MINI brand. Building on NIO's 10 years of deep cultivation in the high-end pure electric market, firefly will open the intelligent electric era of global high-end small cars in dimensions such as design, safety, space, intelligence, and energy efficiency. The firefly萤火虫 brand will be officially released at NIO Day 2024 on December 21, and its first model will start delivery in the first half of 2025.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
NIO'nun üçüncü markası olan firefly (Yanma) adını aldı, ilk model teslimatı 2025'in ilk yarısında başlayacak.
Golden data 20 November news, NIO officially named its third brand 'firefly萤火虫', and announced the first product with the same name as the brand. It is introduced that firefly萤火虫 is positioned in the high-end small car market, will further enrich NIO's product portfolio, and contribute to sales through existing sales channels. The positioning of firefly萤火虫 in NIO is equivalent to BMW Group's MINI brand. Building on NIO's 10 years of deep cultivation in the high-end pure electric market, firefly will open the intelligent electric era of global high-end small cars in dimensions such as design, safety, space, intelligence, and energy efficiency. The firefly萤火虫 brand will be officially released at NIO Day 2024 on December 21, and its first model will start delivery in the first half of 2025.