Sony Enters the L2 Track, How Entertainment Giants Lead Web3 Innovation?

Since 2021, Sony has been continuously expanding its Web3 footprint, from laying out the metaverse to adopting NFT technology, and investing in quality projects. Now, this entertainment giant officially enters the public chain arena, collaborating with a Japanese public chain developer to launch the Ethereum L2 network Soneium based on OP Stack. This move not only adds new vitality to the OP Stack ecosystem but also marks an important step for Sony in the field of blockchain technology.

The Soneium ecosystem will not only be compatible with existing decentralized applications but also plans to develop innovative services related to Sony's business, integrating blockchain technology into Sony's products. The officials stated that they will be committed to supporting creators in expanding their creativity and strengthening interaction with fan communities.

Given Sony's strong position in the entertainment industry, including gaming, music, and film, we can boldly predict that the Soneium ecosystem will focus on developing the following directions:

1. GameFi: Sony owns well-known game IPs such as "Elden Ring", "The Elder Scrolls", and "Horizon". While it may not immediately launch a Web3 version of a AAA blockbuster, it is expected to develop small games based on these IPs, such as card games. Sony should learn from the experiences of pioneers to achieve "chain abstraction" and "concept abstraction", allowing players to experience blockchain games without awareness.

2. NFT: Sony may more frequently combine its film and television IP with NFTs, issuing music NFTs and even creating its own IP NFT marketplace. This not only reduces distribution costs but also attracts collaboration from other IP companies. In the past, Sony has collaborated with AMC Theatres to distribute NFTs before the release of "Spider-Man: No Way Home" and issued digital collectibles of legendary musicians in the NFT market with Universal Music Group.

3. Consumer Applications: Sony, as a Web2 giant, has a vast user base and traffic advantage. They have the potential to develop Web3 versions of social media, video platforms, and other applications, seamlessly bringing Web2 users into the Web3 world. This could include chat software that predicts token prices in a dialogue box, or social platforms that allow tokens to be interacted with directly in posts.

Sony's advantage lies in its ability to promote its Web3 products to existing Web2 users, which could be key to driving mass adoption. Imagine an average moviegoer purchasing NFT movie tickets that not only allow them to watch the film but also unlock online easter eggs and grant access to exclusive communities for interaction with creators; or an ordinary user easily accessing and purchasing cryptocurrencies through the Web3 social platform promoted by Sony.

If Sony's Soneium can focus on developing high-quality products and nurturing a healthy ecosystem, it is expected to become an important force in driving the large-scale adoption of Web3. However, Sony has not yet officially confirmed the existence of Soneium, and we look forward to seeing more official information released.

For interested users, Soneium's testnet is about to launch, and its Discord community is now open. Participating in early activities may offer the opportunity to obtain special roles, which could be a potential advantage in the future ecosystem.