In-depth Analysis of Trump Family Blockchain Project WLFI: Current Status, Background and Future Prospects

Introduction

Recently, after Circle went public, its stock price surged, and global stablecoin concept stocks performed actively. The U.S. "Genius Act" stablecoin bill has passed the Senate vote and is currently under review in the House of Representatives. Meanwhile, there are reports that the Trump family's World Liberty Financial project may unlock the circulation of its tokens ahead of schedule, becoming a major focus in the current altcoin market.

This article will analyze the business status, project background, token mechanism, and valuation expectations of World Liberty Financial from multiple dimensions, providing readers with different perspectives on observing this project.

Business: Current Product Status and Core Advantages

World Liberty Financial(WLFI) is a decentralized financial platform founded with the participation of the Trump family, and its core product is the USD stablecoin USD1. USD1 is a stablecoin pegged 1:1 to the US dollar and fully backed by cash and US Treasury reserves. WLFI also plans to launch lending and DeFi applications among other services, but they are not yet online.

USD1 business data

As of June 2025, the circulation of USD1 stablecoin is approximately 2.2 billion USD, of which 97.8% is issued on the BNBchain. In terms of holding situation, 93.7% of USD1 is concentrated in two addresses on Binance.

It is worth noting that the scale of USD1 was only about 130 million before May 1, 2025, but on May 1 it surged to 2.13 billion, mainly due to a 2 billion dollar equity investment in Binance by the Abu Dhabi investment company MGX. This means:

• Binance is the largest holder of USD1, accounting for 92.8% of the total.
• Excluding this transaction, USD1 is still a small-scale stablecoin with a circulating market cap of just over 100 million.

Business Cooperation

WLFI has established partnerships with multiple institutions, including:

• Collaborating with London-based crypto fund Re7 to launch a USD1 vault on Euler Finance and Lista.
• Aave has introduced USD1 to its markets on Ethereum and BNBchain through a proposal.
• Already listed on multiple centralized and decentralized exchanges.

Competitive Advantage

The main advantage of WLFI lies in the Trump family's influence in politics, which gives the project a unique advantage in specific business developments. However, the project also faces three major risks:

1. The Trump family has multiple channels for interest transmission, WLFI may not be the final choice.
2. WLFI token is decoupled from the actual value of the project
3. The Trump family may abandon project operations after selling tokens.

Background: Key Figures and Financing Details

Core Team

The core team of WLFI mainly comes from the political and business sectors, including:

• Donald Trump and his three sons: Donald Trump Jr., Eric Trump, and Barron Trump
• Trump's long-time business partner, real estate mogul Steven Witkoff
• Industry professionals in the crypto space such as Zak Folkman, Chase Herro, etc.
• Former Paxos co-founder Richmond Teo and others

It is worth noting that the job descriptions of members of the Trump family in the project have recently undergone subtle changes.

Equity Changes

The Trump family's shareholding in WLFI has decreased from an initial 75% to 40%, possibly transferring part of the equity to investors such as Sun Yuchen and DWF Labs.

Financing History

Since its launch in September 2024, WLFI has raised over $700 million through multiple rounds of financing, and its valuation has rapidly increased. According to project disclosures, the Trump family will receive 75% of the net income from token sales and 60% of the net profits from future business operations.

Token: Distribution, Functions, and Revenue

Token Allocation and Unlocking

The total supply of WLFI tokens is 100 billion, with the distribution plan as follows:

• Token Sale: 35%( completed 25% public offering )
• Ecosystem: 30%
• Team: 20%
• Reserve: 15%

Except for the public offering part, the specific unlocking terms of other tokens are still unclear, bringing uncertainty to the project.

Token functionality and income distribution

WLFI is a pure governance token and does not have any dividend or income rights. The protocol's revenue mainly belongs to the underlying entity company and is not directly related to the WLFI token.

Valuation: Long-term Value Analysis

Referencing Circle's "Market Cap/Stability Coin Market Cap" ratio ( 0.66-0.76 ), the valuation of the WLFI project can be roughly estimated to be between 1.452-1.672 billion USD, corresponding to a token price of 0.0145-0.0167 USD.

However, investors have higher expectations for WLFI, possible reasons include:

• Early circulation volume is small, enjoy premium
• Great growth potential
• Political resources bring "Trump premium"
• The valuation of the crypto market is more aggressive.
• May issue tokens taking advantage of the Genius Act.

The opposing reasons include:

• The Matthew effect is strong in the stablecoin industry, and later entrants have obvious disadvantages.
• Lack of value capture for tokens
• The business volume has inflated.
• It might just be one of Trump's many "branding projects".
• Insufficient liquidity in the altcoin market, etc.

The short-term trend of the WLFI token after its launch depends on the final passage of the Genius Act and whether the Trump family places WLFI in a core business position. The long-term performance will depend on whether the project can attract influential institutions to truly incorporate USD1 into their business processes.