New Ideas for Web3 Growth: Challenges and Breakthroughs of Social Fission in Different Markets

In the wave of globalization of Web3 projects, how to break through the growth bottleneck caused by regional cultural differences has become an important topic. The social fission model that prevails in the Asian market has encountered many challenges in the European and American markets, which reflects deep cultural differences and user psychology.

! New Thinking on Web3 Growth: The Dilemma and Breakthrough of Pinduoduo Social Fission in the European and American Markets

Asian market: fertile ground for social fission

In Asia, the social fission model has been remarkably successful. Take a well-known e-commerce platform as an example, the platform has achieved an astonishing growth of nearly 800 million annual active buyers in just five years, becoming the second largest platform in the industry.

This success is due to several key factors:

1. Profound cultural foundation of collectivism, dense interpersonal network, and strong sense of group identity.

2. A highly digitized social environment, with the ubiquity of mobile payments and the frequent use of social media.

3. Accurately grasp the psychology of users, turn "saving money" into a social topic, and design a gamification mechanism to reduce marketing traces.

4. In-depth understanding of local user behavior patterns to create a unique model of "social + business".

This model has since been promoted in many markets in Southeast Asia, showing strong vitality and fully demonstrating its strong compatibility with Asian cultures.

European and American markets: opportunities and challenges coexist

When an e-commerce platform entered the U.S. market, it transformed the social fission model. The rules of the referral reward program are simple but effective: invite new users to sign up through mainstream social platforms to get cash rewards, and the more invitations, the higher the rewards. Although this mechanism could not fully replicate the original model due to legal restrictions, it still managed to trigger virality.

According to the data, the platform topped the iOS free download list in the United States for 28 consecutive days in the first month of 2023. At the end of the year, the number of monthly active users was second only to that of a large e-commerce platform, with about $16 billion in transactions in one year, surpassing competitors who had been in the market for a longer period of time.

However, this may be one of the few successful cases of social fission in the European and American markets in recent years. Over the past decade, several well-known platforms have suffered setbacks in their attempts. Some social platforms have had to adjust their tactics because users are disgusted with "spam" invitations. A group buying platform's over-reliance on high discounts and social pressure eventually led to the loss of users and a significant reduction in market value. Even social apps, which are popular with young people, have referral programs that aren't as effective as users are concerned about privacy and fatigue with ongoing marketing messages.

These cases reveal the peculiarities of the European and American markets: users are privacy-conscious, wary of business promotion, and individualistic traditions that make them reluctant to be labeled as "marketers". At the same time, these markets are less tolerant of marketing methods, and users are more inclined to make decisions based on personal judgment rather than social pressure.

Despite this, recent data shows that European and American markets are not completely immune to social fission. The number of users of an instant messaging platform has exceeded 950 million, of which more than 10 million are paying users, and a large part of them are from Europe and Russia. In 2024, it has become a clear trend for Web3 projects to acquire customers on the platform's ecosystem, indicating that European and American users are also willing to accept innovative forms of social networking.

Redefine the social fission of the European and American markets

To achieve a breakthrough in the European and American markets, the key lies in strategic transformation. The traditional "pressure marketing" model needs to be transformed into a "value sharing" model, which emphasizes more personal benefits rather than community pressure, emphasizes users' independent choice, and builds positive sharing motivation.

Gamified design also needs to be localized. According to the psychological characteristics of European and American users, the interaction mechanism should pay more attention to personal experience, reduce obvious marketing traces, and provide personalized participation methods. The new growth paradigm should explore the optimal user incentive mechanism within the boundaries allowed by the rules, and find a balance between effective fission and no offensiveness.

For Web3 projects, social fission also has a unique advantage: the automated reward distribution mechanism implemented through smart contracts can ensure the fairness and transparency of the entire process. Not only does this reduce user skepticism about marketing campaigns, but it also builds trust through the natural verifiability of blockchain technology.

In the specific implementation, the following key points need to be paid attention to:

• Transparency: Clearly display rules and rewards to build trust.
• Autonomy: Give the user full choice and avoid coercion.
• Value-oriented: Highlight personal gains rather than social pressures. It can be set up as whitelist qualifications, points, tokens or NFTs based on industry characteristics.
• Privacy protection: Strictly comply with local regulations and respect users' privacy preferences. Use blockchain technology to protect sensitive information.

At the tool level, technological innovation will play a key role. The advent of no-code tools has lowered the barrier to entry and enabled operations teams to quickly adjust their strategies. Powerful data analysis capabilities provide support for decision-making optimization and help projects more accurately grasp user needs. Native product integration, streamlined engagement processes, and transparent rewards will all be important factors in improving the user experience.

In addition, it can also be combined with other marketing methods to achieve a multi-pronged approach. Combined with the characteristics of the industry, the use of opinion leaders or Internet celebrities of social media content dissemination, with social fission, can obtain better results.

Future Prospects

With the globalization of Web3 projects, how to achieve effective user growth in different cultural contexts will become a key topic. In the European and American markets, social fission requires more in-depth localization transformation and innovation. Especially in the Web3 field, with the development of a new generation of social protocols and decentralized identity solutions, social fission may usher in new opportunities. These technological innovations can not only better protect user privacy, but also provide more diversified ways to deliver value for social fission.

With the right tools and strategies, combined with an in-depth understanding of local user psychology, Web3 projects can find a new paradigm of social growth suitable for the European and American markets. Flexibility, transparency, and user experience will be key success factors in this process.

In this global Web3 growth race, the real winners are not imitators who simply copy successful experiences, but pioneers who can adapt to local conditions and innovate and break through. Only by truly understanding and respecting market differences can we take the lead in the wave of globalization.