Hong Kong–Based Firm with Global Ambitions: DDC Enterprise Bets on Bitcoin as a Strategic Reserve

DDC Enterprise, operating between the U.S. and China, has made a bold move to include Bitcoin among its core assets. As part of a new strategy, the company aims to accumulate up to 5,000 BTC over the next three years — and has already secured its first 100 bitcoins, worth approximately $10.3 million.

🔹 Target: 5,000 BTC in Three Years DDC Enterprise, known for its brand DayDayCook, unveiled its plan to build a long-term Bitcoin reserve as part of its innovation roadmap for 2025. According to founder and CEO Norma Chu, the company is positioning itself as a pioneer in digital finance within the e-commerce sector. “Our goal is to transform DDC into a model company for the digital future. We’ll steadily and strategically build up our Bitcoin reserves,” Chu wrote in a letter to shareholders.

The company plans to acquire 500 BTC (around $51.7 million) within the first six months, and reach 5,000 BTC in its balance sheet within 36 months.

🔹 Bitcoin’s Climb Continues, Boosted by Geopolitics Bitcoin is currently trading just under $103,557, and has gained 23.6% over the past month. The leading cryptocurrency continues to benefit from positive investor sentiment, supported in part by strengthening U.S.-China trade relations. Last week, BTC even broke past the $105,000 mark.

🔹 DDC Is Growing Beyond Crypto: Strong Revenue and Margins DDC Enterprise, based in Hong Kong, specializes in ready-to-cook and ready-to-heat Asian food and has built a strong presence in both China and the U.S. In 2023, it went public on the New York Stock Exchange (NYSE).

According to its 2024 financial report, the company posted: 🔹 33% increase in revenue, reaching $37.4 million

🔹 Gross margin growth from 25% to 28.4%

🔹 Equity growth of 33%, now at $11.3 million

🔹 Cash and short-term investments totaling $23.6 million

🔹 New Partnership Brings Stable Profit Outlook DDC also announced a new joint venture with a Chinese partner, expected to generate $3 million in net annual profit over the next five years. This stable revenue stream provides a solid foundation for the company’s ambitious foray into the crypto world.

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