HSBC Research initiates coverage on Bubble Mart for the first time with a Buy rating and a target price of HK$127.65

Jinshi data news on February 14th, HSBC research published a report, covering Bubba Mart (09992.HK) for the first time, giving a buy rating and a target price of HK$127.65. The bank pointed out that the company's stock price returned to the 2021 high after exceeding expectations, and believes that the company still has a huge rise space. The bank calculates Bubba Mart's IP and globalization through Lego's history and strategy. The bank expects the company's overseas sales to increase from last year's $700 million to $1.6 billion next year, accounting for over half of its total sales. The bank believes that based on a 35% increase in revenue, the company's net profit this year can increase by 40% annually, and a stronger-than-expected product cycle may drive re-rating and profit improvement.