Meta Platforms plans to expand its brick-and-mortar retail footprint, drawing on Apple's experience and selling VR and AI hardware devices experientially. (Synopsis: Meta's next-generation Ray-Ban smart glasses function sneak peek: support face recognition, built-in AI assistant.. (Background added: Meta crypto payments blockbuster? FB, IG internal beta stablecoin payment, Zuckerberg's blockchain ambition has not given up) Social media giant Meta is brewing a major strategic shift: to significantly open physical retail stores in the real world! According to Business Insider, Meta is planning to expand the size of its only Meta Store by adding physical stores and recruiting sales specialists. According to the report, Meta's strategy is to learn from Apple's successful model, allowing consumers to experience its core hardware products, including Meta Quest VR headsets and Ray-Ban Meta smart glasses, in order to promote the popularity of these wearable products. Experiential Selling Currently, Meta has only opened a Meta Store in 2022 at the (Burlingame) campus in Burlingame, California, as a pilot for consumers to try the product on-site. While Meta is tight-lipped about this brick-and-mortar store expansion plan, the core goal is clear: a strong push for VR headsets and Ray-Ban Meta smart glasses. Meta co-founder Zuckerberg (Mark Zuckerberg) has mentioned that more than 1 million pairs of smart glasses will be sold in 2024, saying: "It's a good start, but it hasn't yet driven the business at its core." For emerging products such as VR and AR/AI, Apple's perennial "try before you buy" immersive experience is important to help increase customer engagement and purchase intent, and stabilize the revenue fluctuations of the Meta Reality Labs division. Borrowing from Apple's model, Meta's retail strategy is clearly inspired by the success of the Apple Store. With more than 500 direct retail stores worldwide, Apple is not only a sales channel, but also a key to building brand loyalty and delivering a customer experience. Meta previously recruited Julie Wainwright, CEO of boutique resale platform The RealReal, to run the retail business, and also revealed its attempts to enhance the brand image of its hardware products. In contrast, the performance of other technology giants such as Amazon, Microsoft and Google in physical retail, Meta now focuses on the immersive experience of AI-related hardware, and in the face of OpenAI's acquisition of IO and other competitors in the field of active deployment in the field of devices, Meta has chosen to accelerate offline physical stores as a countermeasure. Related reports The former head of Facebook Coin broke the news that "the inside story of the death of Meta stablecoins": 100% is political killing, and a large number of financial Internet celebrity fans were suddenly banned! Wu Danru: Is fraud okay and Facebook whole person? Digital Ministry urgently clarifies Facebook to get rid of the elderly tag? Young users are active at a 3-year high, Zuckerberg: This feature is super popular "Meta was exploded "large-scale physical stores" sell VR and AI wearable devices, want to eat the sweetness of Apple model" This article was first published in BlockTempo "Dynamic Trend - The Most Influential Blockchain News Media".
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Meta is exposed for "massively opening physical stores" to sell VR and AI wearable devices, aiming to reap the benefits of the Apple model.
Meta Platforms plans to expand its brick-and-mortar retail footprint, drawing on Apple's experience and selling VR and AI hardware devices experientially. (Synopsis: Meta's next-generation Ray-Ban smart glasses function sneak peek: support face recognition, built-in AI assistant.. (Background added: Meta crypto payments blockbuster? FB, IG internal beta stablecoin payment, Zuckerberg's blockchain ambition has not given up) Social media giant Meta is brewing a major strategic shift: to significantly open physical retail stores in the real world! According to Business Insider, Meta is planning to expand the size of its only Meta Store by adding physical stores and recruiting sales specialists. According to the report, Meta's strategy is to learn from Apple's successful model, allowing consumers to experience its core hardware products, including Meta Quest VR headsets and Ray-Ban Meta smart glasses, in order to promote the popularity of these wearable products. Experiential Selling Currently, Meta has only opened a Meta Store in 2022 at the (Burlingame) campus in Burlingame, California, as a pilot for consumers to try the product on-site. While Meta is tight-lipped about this brick-and-mortar store expansion plan, the core goal is clear: a strong push for VR headsets and Ray-Ban Meta smart glasses. Meta co-founder Zuckerberg (Mark Zuckerberg) has mentioned that more than 1 million pairs of smart glasses will be sold in 2024, saying: "It's a good start, but it hasn't yet driven the business at its core." For emerging products such as VR and AR/AI, Apple's perennial "try before you buy" immersive experience is important to help increase customer engagement and purchase intent, and stabilize the revenue fluctuations of the Meta Reality Labs division. Borrowing from Apple's model, Meta's retail strategy is clearly inspired by the success of the Apple Store. With more than 500 direct retail stores worldwide, Apple is not only a sales channel, but also a key to building brand loyalty and delivering a customer experience. Meta previously recruited Julie Wainwright, CEO of boutique resale platform The RealReal, to run the retail business, and also revealed its attempts to enhance the brand image of its hardware products. In contrast, the performance of other technology giants such as Amazon, Microsoft and Google in physical retail, Meta now focuses on the immersive experience of AI-related hardware, and in the face of OpenAI's acquisition of IO and other competitors in the field of active deployment in the field of devices, Meta has chosen to accelerate offline physical stores as a countermeasure. Related reports The former head of Facebook Coin broke the news that "the inside story of the death of Meta stablecoins": 100% is political killing, and a large number of financial Internet celebrity fans were suddenly banned! Wu Danru: Is fraud okay and Facebook whole person? Digital Ministry urgently clarifies Facebook to get rid of the elderly tag? Young users are active at a 3-year high, Zuckerberg: This feature is super popular "Meta was exploded "large-scale physical stores" sell VR and AI wearable devices, want to eat the sweetness of Apple model" This article was first published in BlockTempo "Dynamic Trend - The Most Influential Blockchain News Media".