LABUBU Price Analysis: From IP Sensation to Rising Star in the Crypto Market
As the blockbuster IP Labubu under the Bubble Mart, LABUBU has rapidly become the focus of the cryptocurrency market in the past month. As of May 26, its market value has exceeded 35 million US dollars and has been listed on Gate Alpha. This article will comprehensively analyze this innovative attempt that integrates physical IP with blockchain technology from four dimensions: project background, price movement, market heat, and future challenges.
What is LABUBU? The on-chain extension of physical IP
LABUBU is Solana The MEME token project on the blockchain combines the iconic IP Labubu’s cute image with crypto assets, emphasizing the community-driven entertainment attributes, and is designed to attract collectors and investors to participate in decentralized ecosystem construction, leveraging Labubu’s popularity in the global trendy market (such as physical sales exceeding 3 billion yuan in 2024), highlighting the ‘zero transaction tax + locked liquidity’ mechanism.
The total supply of tokens is 1 billion, with a contract address: JB2wezZLdzWfnaCfHxLg193RS3Rh51ThiXxEDWQDpump, creating a value scenario that combines virtual and physical through the scarcity of physical tide-play and the tradability of blockchain. For example, holding LABUBU tokens can unlock the right to purchase limited edition digital collectibles in advance, or participate in offline event draws.
Listing Trend: Exchanges Rushing In and Market Value Soaring
LABUBU’s frenzy began on May 14, 2025, when LABUBU skyrocketed over 500% within the day. Subsequently, Gate Alpha was the first to launch LABUBU trading, driving the price soaring to 0.036, with a peak market value of 36 million US dollars. As of 6:00 p.m. on May 26, 2025, LABUBU is currently priced at 0.035 US dollars, presenting three major positive signals in the market:
- Liquidity concentration: Gate Alpha accounts for 65% of the trading volume, becoming the dominant platform for price.
- Decentralization of holdings: The top 10 addresses hold only 22% of the tokens, reducing manipulation risks;
- Community activity: The daily discussion volume of the Twitter topic #LabubuCrypto has exceeded 50,000 times, resulting in a variety of user-created NFT works.
Price driving factors: IP empowerment and market sentiment resonance
The price fluctuations of LABUBU are highly correlated with the popularity of physical IP. In April 2025, the global release of the third-generation Labubu dolls triggered a buying frenzy, with prices in the United States rising 30% to $27.99, and the secondary market premium exceeding 10 times. This craze directly drove a 480% surge in searches for LABUBU tokens.
At the same time, the crypto asset market cycle also has an impact. During the bull market in May when Bitcoin broke through $110,000, the MEME sector as a whole rose by 45%, and LABUBU, with its unique ‘culture + finance’ attributes, became a hot target for capital inflows. Analysts predict that if market sentiment continues, its price may break the $0.5 mark in 2026, nearly 20 times higher than the current price. Future challenges and opportunities
Despite LABUBU’s impressive start, it still needs to address the following challenges:
- IP lifecycle risk: Pop Mart needs to continue incubating new IPs to maintain popularity. If Labubu’s physical popularity declines, the token value will be impacted;
- Intensifying competition: Within the Solana ecosystem, 3-5 similar projects are added daily, diverting user attention.
However, LABUBU still faces structural opportunities: the team plans to launch the ‘holding tokens for physical blind box exchange’ feature to strengthen the integration of virtual and physical assets.
Conclusion
The rise of LABUBU marks a new stage in the integration of physical IP and crypto assets. price movement Driven not only by market sentiment, but also deeply tied to Pop Mart’s global strategy. Despite inevitable short-term fluctuations, if it can continue to innovate the ecological gameplay and consolidate the IP value, LABUBU may become Web3 The benchmark case of the tokenization of cultural assets in the era.
